Students learn agency operations, leadership, marketing, finance, and industry regulations.
Diploma in Agency Management_
_Course Overview:_
The Diploma in Agency Management equips students with the knowledge and skills required to effectively manage and operate a successful real estate agency. Students learn agency operations, leadership, marketing, finance, and industry regulations.
_Course Objectives:_
Upon completion, students will be able to:
1. Understand agency operations and management
2. Apply leadership principles and strategies
3. Develop effective marketing and sales strategies
4. Manage agency finances and risk
5. Comply with industry regulations and ethics
_Course Outline:_
Module 1: Introduction to Agency Management
- Overview of agency management
- Industry trends and market analysis
- Agency business models
Module 2: Agency Operations
- Office management and administration
- Agent recruitment and retention
- Transaction coordination and closing
Module 3: Leadership and Team Management
- Leadership styles and strategies
- Team building and motivation
- Conflict resolution and negotiation
Module 4: Marketing and Sales Strategies
- Branding and identity
- Digital marketing and social media
- Lead generation and conversion
Module 5: Financial Management
- Financial planning and budgeting
- Commission management and accounting
- Risk management and insurance
Module 6: Industry Regulations and Ethics
- Real estate law and regulations
- Code of ethics and professional practice
- Compliance and risk management
Module 7: Technology and Software
- Property management software
- CRM and sales tools
- Digital marketing platforms
Module 8: Practical Application
- Case studies and group projects
- Peer feedback and evaluation
- Guest lectures from industry experts
_Assessment Methods:_
1. Written exams
2. Assignments and projects
3. Quizzes and online assessments
4. Peer evaluations
_Duration:_
- Full-time: 12 weeks
_Prerequisites:_
- High school diploma or equivalent
- Real estate license (recommended)
- Basic computer skills
_Certification:_
Upon completion, students receive a Diploma in Agency Management.
_Career Opportunities:_
1. Real Estate Broker
2. Agency Manager
3. Team Leader
4. Sales Manager
5. Operations Manager
